Founder and CEO / Creative Director

Hi, I’m Katie Betts.
I’m Creative Director of SCC. I’ve been in the marketing profession since 2013. Our company, Shared Culture Concepts, began in 2016 with a variety of clients; plumbers, dermatologists, realtors, psychologists, and others. Due to my personal involvement with aerial arts, SCC quickly grew to specialize in performing arts clients. Now at least 75% of our clients are movement artists: yogis, contortionists, studio owners, aerialists, dancers, and coaches.

I love building relationships of trust with our clients. It’s very rewarding to listen to their concerns, and then facilitate positive solutions and support them in their needs. I love the creative aspect of building and developing a business.

I have loved hand-picking and nurturing valuable team members. I am proud of the SCC team and the skilled work they do.

During my spare time I am training or teaching at Afterglow Aerial Arts in Portland, on silks, lyra, and trapeze.

I love Oregon, it’s such a gorgeous place to enjoy outdoors. I love to go hiking whenever possible. I also love to travel.

I have two kiddos who are growing way too fast, and will soon both be taller than me. Ha!