Founder and CEO / Creative Director

Hi, I’m Katie Betts.
I’m Creative Director of SCC. I’ve been in the marketing profession since 2013. Our company, Shared Culture Concepts, began in 2016 with a variety of clients; plumbers, dermatologists, realtors, psychologists, and others. Due to my personal involvement with aerial arts, SCC quickly grew to specialize in performing arts clients. Now at least half our clients are contortionists, studio owners, aerialists, dancers, and coaches.

I love building relationships of trust with our clients. It’s very rewarding to listen to their concerns, and then facilitate positive solutions and support them in their needs. I love the creative aspect of building and developing a business.

I have loved hand-picking and nurturing valuable team members. I am proud of the SCC team and the skilled work they do.

During my spare time I am training or teaching at Afterglow Aerial Arts in Portland, on silks, lyra, and trapeze.
I love Oregon, it’s such a gorgeous place to enjoy outdoors. I love to go hiking whenever possible. I also love to travel.

I have two kiddos who are growing way too fast, and will soon both be taller than me. Ha!